New contributors often compare headline royalty rates and then send the same files everywhere. A higher percentage has no value when a site does not accept your content, the required releases are missing, or its review process demands more time than you can sustain.
Start with what you can produce repeatedly, the permissions you can obtain, and the time you can spend preparing and checking each submission. If more than one site still fits, use your own licensing results to decide whether a second site deserves your time.
Start by Ruling Out Sites That Cannot Accept Your Work
All three sites accept photographs, but their rules for generative AI, documentary work, and releases can rule out a site before royalty rates matter. Use the table to build a shortlist, not as a sales ranking.
| Platform | Consider it when | Generative AI | Traditional editorial | Review workflow | Earnings structure |
|---|---|---|---|---|---|
| Adobe Stock | You make commercial photos, illustrations, vectors, video, or compliant generative AI content | Accepted with the required labels and rights | Not accepted; a limited illustrative editorial route is available to qualifying accounts | Each file is moderated individually | 33% for photos, illustrations, and vectors; 35% for video |
| Shutterstock | You make non-AI commercial work or documentary and illustrative editorial content | Contributor-submitted AI content is not accepted | Accepted under editorial rules | Files are reviewed before approved work goes live | Six levels from 15% to 40%; levels reset on January 1 |
| Alamy | You make real-world, local, archival, or editorial photography without AI generation | Images generated wholly or partly by AI are not accepted | Images can be restricted to editorial use and marked for release availability | Sample-based QC; one failed sample can fail all images awaiting QC | Tiered contributor contract; check the current terms before submitting |
AI and Editorial Rules Produce Different Shortlists
If generative AI makes up most of your portfolio, Adobe Stock is the only one of these three to consider. Adobe requires you to confirm that the tool's terms allow commercial licensing, label the work as generative AI, and attach the required releases when an image depicts or is based on an identifiable real person or recognizable real property. Shutterstock and Alamy currently do not accept contributor-submitted generative AI images.
Now consider a photographer documenting a local festival, a busy street, and storefront signs without commercial releases. Shutterstock provides a documentary editorial route for recognizable people and brands when the caption and other editorial details are accurate. Alamy lets contributors mark images for editorial use and state whether releases are available. Adobe does not accept traditional editorial photography. Its narrower illustrative editorial route requires an account with at least 100 lifetime downloads and excludes recognizable people and traditional news or event coverage.
A commercial lifestyle shoot with the required releases may be eligible for all three. Once the rules no longer separate the sites, your own licensing results should.
Review Systems Change the Cost of a Weak Batch
Adobe moderates each file individually, so one image can be refused while other files submitted at the same time are approved. Shutterstock also reviews submitted files and displays the results in the contributor account.
Alamy uses sample-based quality control. Its reviewers take a sample from the images waiting for QC; if one sampled image fails, all images waiting at that time fail. A file with obvious blur or noise may affect only itself at Adobe, but it can cause every image then awaiting Alamy QC to fail.
That matters if you regularly prepare large groups of travel or event photographs. Alamy tells contributors to inspect every image at 100% before submission. The extra check is part of the platform choice, not a minor difference in the upload screen.
Platform Demand Signals Are Clues; Your Licenses Are the Test
Adobe publishes content calls through Artist Hub and offers Insights in contributor accounts. Alamy advises photographers to work from subjects they know locally and to inspect existing competition. These briefs and competition checks can help you choose what to upload first, but they cannot predict how your portfolio will perform.
Use one consistent group of images rather than mixing portraits, travel, product images, and illustration. Record how many files pass and go live, when the first license arrives, which files receive another license, the royalty credited for each download, and the time spent adapting titles, keywords, and releases.
Give each group the same amount of time online before comparing platforms. One may approve files quickly and produce no licenses; another may require more detailed captions yet fit the local documentary work you can produce repeatedly. Those results tell you whether a second site is worth the extra work.
A Royalty Percentage Is Not a Revenue Forecast
Adobe currently pays a standard 33% royalty on photos, illustrations, and vectors. That percentage applies to the net price paid by the customer, so it does not create one fixed royalty per download. Shutterstock uses six image earnings levels from 15% to 40%, and every contributor returns to level one on January 1.
Alamy's contributor contract is changing. It has published new tiers and earnings thresholds that take effect on September 1, 2026, while parts of its help center still describe the earlier structure. Check the current contributor contract before joining instead of relying on an older percentage table.
Our Adobe records from April 2 through July 28, 2026, include 653 downloads that generated $577.35 in royalties, an average of $0.88. The 105 images licensed at least twice produced 68.5% of those royalties. Adobe's 33% standard rate did not create a fixed payment per download; actual royalties also depended on the licensed price and repeat licensing. This is useful for understanding how Adobe royalties vary, but it does not compare earnings across the three sites.
See the full breakdown in our analysis of 653 Adobe Stock downloads.
Choose One Primary Site; Add Another for a Clear Reason
If generative AI is your main work, Adobe Stock is the first choice among these three. If you mainly photograph streets, events, and local documentary subjects without releases, compare Shutterstock with Alamy. If you make commercial photography with the required releases, choose the site whose review process fits the way you already work, then upload a focused group and track what happens.
Before adding a second marketplace, name the job it will do. It may accept editorial photographs the primary site cannot take, or give a commercial subject that has already earned licenses another sales channel. If the only reason is that the first site has not produced a license yet, reposting the same files elsewhere will not fix a weak subject, inaccurate metadata, or problems in the images themselves.
Keep the order simple: confirm that the platform accepts your work, watch whether buyers license it, and add another site only when the results justify the extra work.
Once you have chosen a platform, plan your first submission with How to Sell Stock Photos.
If Adobe Stock is your first platform, continue with How to Upload Stock Photos to Adobe Stock.
Official contributor sources (checked August 14, 2026)
- Adobe Stock generative AI content guidelines
- Adobe Stock illustrative editorial overview
- Adobe Stock content moderation
- Adobe Stock royalty rates
- Adobe Stock guidance on creating for demand
- Shutterstock contributor generative AI policy
- Shutterstock commercial and editorial content
- Shutterstock photo submission and review
- Shutterstock contributor earnings levels
- Alamy quality control and AI policy
- Alamy image sales, editorial restrictions, and releases
- Alamy contributor contract
- Alamy subject guidance